Articles on fake clicks, budget protection and digital advertising
Catch bot traffic early, read Google Ads reports correctly, and earn real returns from your ad budget. Concrete, hands-on content from our team.
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5 posts published
5 strategies to protect your Google Ads budget (and where each backfires)
There are 5 main moves you can make to protect your budget. They all work — but each comes with a warning flag. Here is when each one helps and when it backfires.
Invalid click refund on Google Ads: a step-by-step guide
How to read Google's "Invalid Click Activity" report, file a manual refund request and structure evidence that raises your acceptance rate. With a practical template.
The anatomy of bot traffic: 4 species and their defenses
Not all bots are the same. Datacenter bots, residential proxy networks, click farms and manual competitor clicks each require a different detection approach.
Case study: an Istanbul e-commerce brand cuts 38% of click fraud in 3 months
We reviewed the data of a furniture brand spending TRY 120,000 per month on Google Ads. Initial fraud rate, setup steps, 3-month results and four lessons learned.
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