Articles on fake clicks, budget protection and digital advertising
Catch bot traffic early, read Google Ads reports correctly, and earn real returns from your ad budget. Concrete, hands-on content from our team.
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12 posts published
Facebook and Instagram ads: fake clicks and bot traffic
Meta has no IP exclusions. How to reduce fake clicks and bot traffic on Facebook and Instagram ads with audience exclusions, the Conversions API and placements.
Google Ads click protection for movers, locksmiths and plumbers
Google Ads click protection for local service businesses like movers, locksmiths and plumbers: competitor clicks, call clicks, location and ad scheduling.
ClickCease alternative: click fraud protection priced in TRY
Looking for a ClickCease alternative in Turkey? What to check when choosing click fraud software: TRY pricing, local support and signals beyond IP blocking.
Competitor clicking your ads? How to tell and what to do
Think a competitor is clicking your Google Ads? How to tell competitor clicks apart from other causes, what Google covers and the concrete steps to take.
Google Ads invalid clicks: what Google refunds, what it doesn't
What are invalid clicks in Google Ads, which ones does Google credit automatically and which ones stay on your bill? How to read the data and close the gap.
Performance Max fake clicks: the spend you can't see
How do you control Performance Max fake clicks and PMax bot traffic? Limited reporting, account-level exclusions, brand exclusions and signal quality explained.
How to detect click fraud with 7 signals
Bot traffic and fake clicks have become more sophisticated. Here are 7 technical signals that separate real users from fake sessions — with a practical detection approach for each.
5 strategies to protect your Google Ads budget (and where each backfires)
There are 5 main moves you can make to protect your budget. They all work — but each comes with a warning flag. Here is when each one helps and when it backfires.
Google Ads refund request: the invalid click form step by step
How to file a Google Ads refund request for invalid clicks: the current form flow, the account chooser step, the evidence file and a request text template.
The anatomy of bot traffic: 4 species and their defenses
Not all bots are the same. Datacenter bots, residential proxy networks, click farms and manual competitor clicks each require a different detection approach.
Case study: an Istanbul e-commerce brand cuts 38% of click fraud in 3 months
We reviewed the data of a furniture brand spending TRY 120,000 per month on Google Ads. Initial fraud rate, setup steps, 3-month results and four lessons learned.
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