Every feature that protects
your ad budget
in one panel
From the detection engine to report generation, from team management to compliance — we explain every component of wall.click: what it does, how it solves what, and within which boundaries it operates.
30+
Signal types
per click
200ms
Response time
detection → block
180+
Geographic coverage
countries active
24%
Average savings
of ad budget
Layer 1 · Detection Engine
Every click resolved in milliseconds
with 30+ signals
wall.click evaluates every click that reaches your site not with a single rule, but with a multi-layered engine that combines device fingerprint, behavioral patterns, network origin, and historical data. You see not a single bot-farm IP or a single VPN range, but the entirety of coordinated fake traffic.
AI Behavior Model
Scroll velocity, mouse trajectory, touch interaction, and form engagement time inside the page are evaluated through a learned model. Sessions that don't appear human-consistent are scored in real time.
- 0–100 risk score generated in sub-second for every click
- Detects bots, headless browsers, and automation tools (Selenium, Puppeteer)
- Separates low-engagement and excessively fast sessions
Device Fingerprint
IP alone is insufficient; the IP changes when users switch to mobile networks. wall.click captures the same person across different IPs by combining dozens of signals such as screen resolution, GPU signature, font set, language, and timezone.
- Browser fingerprint via canvas and WebGL signature
- Detection of repeat clicks from the same device
- Stable identity resistant to incognito and browser resets
Origin & Geography Analysis
A click from a country where your ad isn't shown comes from a tool circumventing your targeting. ASN, ISP, datacenter, and hosting provider data separate real users from server traffic.
- Detection of VPN, proxy, and mobile residential proxy networks
- Filtering of server-originated traffic from AWS, Google Cloud, DigitalOcean and similar
- ASN-level reputation database for 180+ countries
Bot Farms & Click Fraud Networks
Fake clicks usually come from coordinated networks. Alongside data specific to your account, wall.click flags networks fed by the same IP pool using global threat intelligence gathered from thousands of sites.
- Cross-account threat sharing — an IP flagged at another wall.click customer is known for you too
- Detection of repeating click patterns (rate limiting)
- Classification of click farms, incentivized traffic, and competitor clicks
Layer 2 · Automated Protection
When the risk-score threshold is crossed,
blocking is automatic, not one-click
Detection alone isn't enough. wall.click writes risky sources directly to the Google Ads IP exclusion list; when the same IP or fingerprint returns, you don't pay an ad fee. Everything runs in the background — no manual list management required.
Google Ads IP Exclusion Sync
IPs that cross the risk-score threshold are auto-pushed to Google Ads. To stay within the account-level 500 IP cap, the highest-risk entries are prioritized; older and lower-risk records are automatically rotated out.
- Exclusion at account, campaign, and ad-group levels
- Maintains the highest-threat profile without hitting the 500 IP ceiling
- Supports /24 and /16 CIDR blocks — close down a bot-farm range in one move
Real-Time On-Site Blocking
Even before the Google Ads exclusion fires, if the detection engine marks a session as "risky", forms, checkout, or call buttons on your site are hidden for that user. A fake click leads the user not to your competitor, but to an empty page.
- Conditional visibility of on-page elements based on the risk threshold
- Cut conversion fraud at the page door
- Asynchronous script under 8 KB that doesn't affect page performance
Whitelist & Blacklist Management
Automation always wins, but sometimes manual intervention is essential. All IP, ASN, and country decisions can be reviewed, overridden, and made permanent or temporary from a single table in the panel.
- Rules at single-IP, IP-range, ASN, and country level
- Timed blocking options (24 hours / 7 days / permanent)
- One-click whitelisting for false positives
Budget Savings Automation
Every click we block is every cent you didn't spend. wall.click shows live how much waste each campaign was spared; the decision-maker sees not "perceived protection" but numerical proof.
- Blocked clicks × campaign CPC = real-time savings
- "Prevented waste" metric in monthly summary reports
- ROAS comparison — before vs after protection
Layer 3 · Visualization
See suspicion not as an assumption,
but as a video
The most reliable way to know whether a session is truly fake is to watch it with your own eyes. wall.click replays sessions flagged as risky together with their page actions; your team needs no technical background to make a call.
Session Replay
Suspicious sessions are stored together with clicks, scrolls, keyboard input, and page transitions. A single button plays the session like a video — distinguishing a bot from a real customer becomes intuitive.
- Up to 30 days of session history (depending on your plan)
- Personal data is automatically masked (KVKK-compliant replay)
- Side-by-side comparison of risky and converting sessions
Click Stream & Heatmap
Fake traffic usually attacks the same region, the same coordinates. Clusters concentrated on the heatmap are the signature of click attacks driven by automation tools.
- Per-page click density heatmap
- Fake and real clicks shown on separate layers
- Path tracking between first touch and conversion
Live Click Map
Concentrated traffic coming from outside your ad's target region is immediately visible. On the map, the origin of each click is distinguished by color (clean / suspicious / blocked).
- Real-time world map with country and city breakdowns
- Instant alerts for clicks outside your target geography
- Hourly traffic distribution — catch late-night spikes
Decision Explainability
"Why was this click flagged as risky?" — wall.click lists the triggers behind every decision. When you need to explain things to a customer, agency manager, or Google, the reasoning is always in the panel.
- List of triggered rules and signals for every session
- Transparent risk-score components (behavior / device / network / geography)
- Evidence file downloadable as JSON and CSV
Layer 4 · Analytics & Reporting
Where your budget went,
and how much is recoverable
Detecting fake clicks is just the beginning. wall.click turns it into money: it shows how much you spent, how much was wasted, which campaign was hurt how badly, and what documents you can use to file a refund request with Google.
Campaign Health Scores
A separate quality score is calculated for every campaign, ad group, and keyword. You see at a glance which campaign has a high invalid-click ratio and which keyword is attracting bot traffic.
- Campaign × invalid ratio × estimated waste table
- Fraud-sensitivity score at keyword level
- Trend charts — compare the last 7/30/90 days
Budget Waste Analysis
The invalid ratio is multiplied by average CPC to calculate "estimated waste". Document your ROI with counterfactual charts showing how much you save monthly and what you would lose if protection were disabled.
- Estimated recoverable budget (₺ and %)
- Monthly counterfactual chart: the "without protection" scenario
- ROAS uplift calculation — traffic that drives real conversions
Google Refund-Ready Reports
Google only approves invalid-click refunds with sufficient evidence. wall.click auto-generates PDF and CSV files in Google's format; session logs, IP logs, and risk justifications are packaged into a single file.
- PDF compatible with the Google Ads Invalid Click Refund format
- Detailed CSV log with date, IP, campaign, and justification
- Provable filing package with session replay links
Automated Monthly Summary
At the start of every month a summary lands in your inbox: how many clicks arrived, how many were blocked, how much you saved. A ready-to-share report for your client or manager — no overtime required.
- Automated monthly PDF report (custom logo support)
- Slack and email weekly digest option
- White-label reporting — for agencies
Layer 5 · Integrations
We sit on your existing stack
in 10 minutes
wall.click is not an isolated tool. Google Ads, WordPress, Cloudflare, Shopify, GTM, Joomla, Drupal, or plain JavaScript — whatever you use, it goes live within minutes. Seven installation paths, no extra infrastructure or developer touch required.
One-click OAuth connection
Connect in 30 seconds via Google's official permission flow — no API key or password sharing. Campaign data is pulled automatically and the exclusion list is updated automatically.
- Only required permissions
- MCC (agency account) support
- Revoke access at any time
Average setup
30 sec
Google Ads
Google Ads OAuth
You connect your account securely with OAuth; no password or API key sharing required. A single permission flow grants campaign-data and exclusion-list write access, which you can revoke at any time.
- One-click connect, active in 30 seconds
- Clear list of fields read and written
- Multi-MCC (Manager Account) support — for agencies
Cloudflare Worker (Automated)
Edge-side protection without touching your site code. Enter your API token, choose your domain; the Worker is deployed automatically and all traffic is analyzed at Cloudflare's edge. Your origin server is never involved.
- One-click automated Worker deploy
- Runs at the edge — no impact on page speed
- Doesn't conflict with your existing Cloudflare config
WordPress & Shopify Plugins
Official routes for the two major platforms: a directory plugin for WordPress, a Theme App Extension for Shopify. Site owners activate with a single click via the panel, no code required.
- WordPress.org directory plugin (auto-updates)
- Shopify App Embed — Online Store 2.0 compatible
- Survives theme updates
Google Tag Manager
Setup is possible via GTM without a developer touch. A ready community template loads the snippet on the right pages with the right triggers; works alongside A/B tests and other tags.
- Ready community template in GTM
- Trigger-based conditional loading
- Conflict-free with GA4 and Meta Pixel
Joomla & Drupal Modules
Ready extensions exist for classic CMSs beyond WordPress. The same one-click experience via a Joomla system plugin and Drupal module; multisite structures are supported.
- Joomla 4.x / 5.x system plugin
- Drupal 9 / 10 module with configuration integration
- Multisite management
Universal JavaScript Snippet
For every platform not in the list above: an async snippet under 8 KB added to <head>. Works conflict-free with Next.js, React, Vue, Webflow, Wix, Squarespace, and custom frameworks.
- Page load impact: under 40ms
- CSP (Content Security Policy) compliant
- Automatically follows SPA route changes
Layer 6 · Team & Agency
One account, many users,
role-based access
wall.click is not a single-person tool. Marketing managers, agency account managers, finance teams, and external consultants access the same panel with different permission levels. Agencies managing multiple brand accounts have a single control room.
Role-Based Access
Each user has their own permission level: some see reports only, others change rules, and only the owner can delete the account. Access is limited to need-to-know from a privacy standpoint.
- Owner / Admin / Editor / Viewer roles
- Read-only access — for finance and audit teams
- Audit log for every action (who, when, what)
Agency Workspaces
Agencies serving multiple brands keep all their customers in separate workspaces under a single account. The same user can be added to multiple workspaces with different roles.
- Unlimited customers / workspaces (Agency plan)
- Cross-account reporting — from the agency manager's lens
- White-label panel — present with your own domain
SSO & 2FA
Security becomes critical as the team grows. With Google Workspace single sign-on and two-factor authentication support, access is cut immediately on employee offboarding or password leak.
- Google Workspace SSO (Enterprise plan)
- Mandatory 2FA option for all users
- Active session management — remote sign-out
Onboarding & Support
We don't drop you after setup. A free onboarding session, Turkish-language support across every plan, and technical documentation get your team productive in hours rather than days.
- One-on-one setup call (free)
- Turkish-language email and chat support
- Detailed docs, video tutorials, and API reference
Layer 7 · Security & Compliance
Your data is yours,
transparency by default
Ad data is sensitive; customer data is even more so. With its Türkiye-based operations and Turkish KVKK-compliant infrastructure, wall.click leaves no ambiguity about where data is stored and who can access it.
Turkish KVKK & GDPR Compliant
Collected data is processed under the Turkish KVKK and GDPR frameworks; under the data-minimization principle, only signals needed for detection are stored. Personal data is kept as a fully anonymous hash.
- IPs are stored as one-way hashes
- Telemetry contains no personal data
- Data deletion on request (right to be forgotten)
Encryption & Access Control
Data is encrypted end-to-end with TLS 1.3; AES-256 at-rest encryption is applied in the database. Access to the admin panel is re-verified on every session under a zero-trust principle.
- TLS 1.3 and HSTS — HTTPS enforced on all traffic
- AES-256 at-rest encryption
- Employee access governed by the least-privilege principle
Data Retention & Location
Our servers sit in Europe (Frankfurt) and your data is never shared with third-party ad networks. Retention is explicit, set by your plan, and automatically deleted at end of term.
- Data center within the EU (Frankfurt)
- Configurable 30–90 day data retention
- Customer data is never sold to third parties
Transparent Operations
Our system status is open; every risk decision is traceable and every data flow is documented. Why a user was blocked and which signals fired is always inspectable.
- Audit log for every action
- Open risk-score components — no black box
- Terms of use and privacy policy in plain language
Comparison
A step ahead of manual tracking
and basic tools
There are three ways to fight fake clicks: do nothing, track manually, or run a comprehensive protection layer. Which one minimizes your workload?
| Capability | Manual tracking | Basic tools | wall.click |
|---|---|---|---|
| Real-time click analysis | |||
| Device fingerprint (beyond IP) | |||
| Automated Google Ads IP exclusion | |||
| Session replay & session evidence | |||
| Refund-ready report (Google format) | |||
| Multi-user & agency support | |||
| Turkish-language support + Türkiye billing | — | ||
| Cross-account threat intelligence |
Frequently Asked
Quick answers
about the features
Will it slow my site down?
No. The snippet loads asynchronously, is under 8 KB, and adds on average under 40ms to page load. It does not affect your site performance (Core Web Vitals).
How long does setup take?
A typical install takes 10 minutes: you add the snippet to your site, connect your Google Ads account via OAuth, and approve your protection rules. A free onboarding session is included on every plan, no exceptions.
Will it break my campaigns?
Never. wall.click writes only to the IP exclusion list, beyond its read permissions. It does not touch areas like campaign budget, targeting, or bid strategy.
What happens with a false positive?
A mistakenly flagged IP or session is whitelisted in one click from the panel. The system learns from decision reasoning daily; your manual overrides calibrate the model for your business.
Where is my data stored?
Inside the European Union, on our servers in Frankfurt. It is compliant with Turkish KVKK and GDPR; IPs are stored as hashes and no data is sold to third parties.